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DIY: Instagram Promotions

Updated: Jul 15, 2020

Majorly there 3 broad types of promotions you can run,

  1. Sponsored Posts or Boost Posts – Objective of this type is generally to boost engagement on a particular post.

  2. Story Promotions – This can be used either for increasing profile visits or website visits, or even for lead generation.

  3. Carousel Ads – These are multiple post ads to boost website traffic, sales or profile visits.

From your Instagram handle, you can run the first two types of promotions – sponsored posts or story promotions. Let’s look at the basics of running a successful campaign,

  1. Define a very specific and clear objective.