Creating Content in the Era of Relevance
This generation has witnessed the shift from the market of mass to market of relevance. The day brands signed up for Facebook Ads (social media Ads) was the day, they started talking to individuals in-person with their ads. Social Media Ads talk to consumers directly at a personal level in a personal space.
Which tells about a very important shift in the approach of Marketing Agencies - it is becoming more and more important to create more and more content but also create relevant content. It's all about answering the question, "What clicks with our Target Audience?" Testing different things online, and understanding what works with your product or your brand has become an everyday task for marketers today.